Boosting Product Awareness
How to effectively communicate product improvements to customers and attract new users.
Context
Why are we here?
Work resulting from collaboration between Product and Marketing departments. Focused on reaching new users, engaging with the community, providing quality information through publications, and enhancing communication between users and the Product department.
Client
Smart Protection
teams
Product and Marketing
my role
Visual designer
when
Nov, 2022 - May, 2023
Goals
Podcast: let’s keep it simple
Our goal for the podcast launch was to educate a diverse audience on critical topics such as brand protection, product monitoring, and counterfeit prevention.
We aim to serve as an accessible and valuable source of information on these subjects by featuring experts in the field, allowing individuals to stay updated on intellectual property matters.
Solutions
Social Media Content
The articles for the blog and LinkedIn aim to provide key information to facilitate understanding of complex topics and are accompanied by visuals that illustrate their essence.
Applying behavioural design
The aesthetic is friendly, with a contemporary language, soft edges, and using the brand colors and elements for communications.
solution: product newsletter to clients
Product Newsletters
A newsletter was launched to inform users about updates, new features, and how to use them.
solution: illustrations
An illustrative way to provide updates
The product newsletter is a versatile tool for maintaining, nurturing, and expanding the customer base.
solution: keep the team updated
Effective internal communication is key
It helps us stay connected, build trust, and provide ongoing value to our audience, ultimately contributing to the success and growth of your product or brand.
solution: storytelling
Instagram content strategy
A strong content strategy enables effective communication of product benefits, meaningful audience engagement, and long-term relationship building. We started with a strong “call to adventure”...
The importance of clearly communicating the value you can provide to your clients
... followed by a “meeting the mentor”, these educational posts demonstrate possible violations and explain their consequences. The importance of visual art is fundamental in illustrating differences.
And the hability to understand their needs
Some designs aim to emotionally connect with users by presenting relatable scenarios.
Some educational posts are divided into easily digestible chunks, with a clear call to action at the end.
Design system
Colour palette
Blue is commonly associated with confidence and professionalism. For a company dedicated to the protection of brands and intellectual property, this colour evokes credibility and security. For text and interface elements, a darker shade of blue is utilized as it offers a striking contrast against the lime green and deep blue background. Unique and distinctive colour palette, with a tech and fresh, innovative look and feel.
Fluor blue: primary actions, brand identity
#0122E0
Fluor green: secondary
#C3EB3C
Dark blue: texts
#000832
key learning
What have I learned
Go back to the goal
More important than following the same steps in the right order every time is the ability to understand when and how each method should be used, and why it will help the designer come up with a better solution to a problem.
Strategy
More important than following the same steps in the right order every time is the ability to understand when and how each method should be used, and why it will help the designer come up with a better solution to a problem.
Design is in everything
More important than following the same steps in the right order every time is the ability to understand when and how each method should be used, and why it will help the designer come up with a better solution to a problem.
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