From networking to signing contracts

How to ran a design sprint to redesign the E-learning Experience and achieve higher retention rates.

Context

What is e-learning Experience?

We live in a world where constant updating in the professional field is essential, and events that allow professionals to connect and present technological advances are increasingly relevant.

This is the case of Samoo's e-Learning Experience, a two-day event designed to promote networking and close contracts between attendees and companies in the educational sector.

Client

Samoo

Project type

Web app

my role

Product designer

timeline

2 weeks

the brief

Design and development of a mobile first solution for the management, promotion and communication of events, focused on E-learning Experience 2025.

Success metrics

How does success looks like for Samoo?

For us, aligning the client's objectives with the results is essential to ensure the success of the project. In collaboration with the Data team, we establish what will be the key metrics to measure Samoo's objectives. We identified three main focuses that would define our success:

Closing contracts between attendees and companies

Percentage of attendees who return for future editions.

How satisfactory is the experience lived during the event

secondary research: netnography

Why is E-learning Experience important?

I search for information and data about the current state of e-learning on a global scale. I have experience designing, developing, and reviewing content for e-learning programs, so the search process should be more manageable for me.

It is a niche with growing global influence every day.

+5.000

millions of euros invoiced in e-learning in Spain in 2021

+6%

annual growth foreseed in Spain’s e-Learning market until 2026

3^rd

largest market worldwide in 2019

After asking ourselves a few questions, we can begin to sketch out what the client needs, what the value of the event is within the overall context, how we understand where we want to go and what the user needs.

Addressing the significant issues: where should we focus our attention

We have considered the challenge from various perspectives and we have identified three key challenges that will guide us in developing solutions that canmake a significant impact.

However, things must be said, it is quite ambitious to achieve all of them within the limited time available.

Slow agenda

The agenda and attendance management is currently done manually and is not easily scalable.

Manual matching

The matching of attendees and speakers is currently done manually, making management of cancellations, rescheduling, and time clashes challenging.

Make it sexy

Closing a schedule with speakers and attendees as soon as possible, in order to attract more audiences to the event.

The solution

The solution focuses on improving the metrics

Our solution aims to facilitate the connection of work profiles based on their business affinities. It involves collecting interests in a personalized and interactive agenda and providing clear, instant updates on the event's progress through the collection of qualitative and quantitative data.

primary research: interview

How was the experience for the users in the past edition?

The numbers help us understand the event's importance for Samoo and its clients, but we still need to know what the experience is like for the attendees and how we can make it flawless.

We contacted users from the last edition and sought to understand the potential issues between user needs and Samoo's objectives.

And then, what specific needs do we identified in the user?

During the interviews, we discovered that a key action point involved promoting networking: reducing chance and facilitating active and meaningful connections between contacts.

Networking

“I didn't know the list of attendees in advance, something I was really missing. I imagine people who come from far away and don't have the option of networking beforehand. I was lucky and, by chance, we started talking to some teachers.”

Feedback

“We received two emails after the event: one with a certificate and another with a Typeform for feedback, but I don't think we completed it.”

Personal agenda

“We were clear about some topics that we couldn't miss. We saw that other people were looking at the welcome pack brochure and writing down what they found most interesting.”

“I got lucky while networking and by chance we started talking to some teachers.”

touchpoints of the event

Let' map out the key moments in the event experience.

We outline user interaction steps during the event and ask them specific questions about how they solved certain issues. For example, we inquire about their networking approach, agenda organization, and experiences providing feedback.

user persona

Empathy with the user is crucial

Understanding their needs, thoughts, and emotions is essential for providing an unforgettable and fruitful experience.

user persona

Jot down ideas and bring them to the team for discussion

We now clearly understand our objectives, the problems we need to solve, and the friction users suffered from previous editions.

One of the most enjoyable aspects of the design process for me is ideation.

REGISTRATION

Registration of attendees to the event
Profile registration process.

EVENTS

List of attendees to the event
Event information with complete details of the event.

NETWORKING

Matching algorithm based on tastes, tags, and data collected from LinkedIn
QR generation for matching between attendees
One to One planning.

DASHBOARD

Feedback on presentations
Management during the event
Programming for the next edition.

BOOKING

Accommodation proposal
Transportation proposal

PAYMENT

Payment platform integrated
Automatic verification
Unify the entire process within the app.

the hypothesis

If event management is automated and professional profiles are encouraged to connect, the E-learning Experience will become a reference.

Wireflow

How can the user efficiently accomplish tasks?

This outline combines the user flow structure with design screens, enabling us to spot potential obstacles or confusion before entering the development phase.

solution

The user can get the ticket and share their data easily

Process of accessing the platform where all the necessary data is collected from users when creating their account for the event.

Access for attendees and collaborators.
Setting up topics of interest helps to organize the agenda and connect with other attendees.
Entry via LinkedIn saves time and helps with matching between people.
Integrated purchasing process verifies payment and automates credentials.

solution

Their preferences will make it personal

The program displayed will depend on the type of ticket purchased.

Personalized agenda that records each person's preferences and organizes One to One meetings.
Search by filters
Filter events by topic.

solution

How can the algorithm help?

Personalized suggestions: an algorithm processes LinkedIn profiles and selected tags.

Filters: attendees can filter by their most interesting tags.
Networking: list of all registered attendees available before the event.
Connection via QR code.

solution: dashboard

How can a client feel that everything is under control? Back office

All necessary management will be provided during the event days. Data visualization involves collecting and displaying data from previous editions to enhance planning for future editions.

solution: instant feedback

An easy and accesible way to drop some feedback

We have improved the feedback collection system by making it instant and accessible from different points.

key learning

What did I learn?

Prioritize key needs

When faced with multiple customer demands, I realized the importance of identifying and focusing on the most critical aspects in order to provide effective, high-impact solutions.

Iteration and flexibility

The design process is never straightforward. We had to iterate multiple times, especially in the registration flow, which taught me to be flexible and willing to adapt solutions based on feedback and emerging needs.

Close collaboration

Working closely with data and development teams was essential to ensure that solutions were not only creative, but also feasible and aligned with business objectives.